Pinterest said it will try to combat misinformation about vaccines by showing only information from health organizations when people search.
Now searches for “measles,” ″vaccine safety” and related terms will bring up results from such groups as the World Health Organization, the Center for Disease Control and Prevention, the American Academy of Pediatrics and the WHO-established Vaccine Safety Net.
In a media release, Pinterest wrote “More than 300 million people come to Pinterest every month to get inspired and find ideas, from easy weeknight meals to crafts to do with kids. We believe a healthy life is an inspired life, and today we have an update on our efforts to combat health misinformation.
We’re introducing a new experience for vaccine-related searches on Pinterest. Now, when you search for “measles,” “vaccine safety” and other related health terms, you can explore reliable results about immunizations from leading public health organizations, including the World Health Organization (WHO), the Centers for Disease Control (CDC), the American Academy of Pediatrics (AAP) and the WHO-established Vaccine Safety Net (VSN), a global network of websites providing reliable vaccine safety information in various languages.
Last year, we made the decision to stop showing results for searches related to vaccines as a way to prevent people from encountering harmful health misinformation. This new search experience only shows content from leading public health institutions—you won’t see any recommendations or comments on Pins in these results. We also won’t show ads. We’re taking this approach because we believe that showing vaccine misinformation alongside resources from public health experts isn’t responsible.
As we continue to tackle health misinformation, we remove it and the accounts that spread it from our service. But we also want to bring expert content onto Pinterest. We know we aren’t medical experts, which is why we’re working with professionals to inspire Pinners with reliable information about health.
The post adds “Since 2017 it’s been against our community guidelines to promote anti-vaccination advice and other health misinformation, and we’ve never allowed it to be advertised. We’ve long used guidance from these health institutions to inform our policy and how we enforce it, but we wanted to do more.”