In proper Apple fashion, the company waited about an hour before they got to the announcement everyone had been waiting for during its anticipated keynote event on Monday: Its streaming service. When Tim Cook and the rotating cast of execs finally got to talking about its vision for packaging channels and original television programming, they brought the star power. Steven Spielberg. J.J. Abrams. Reese Witherspoon. Oprah, who announced she was partnering with the company to make two documentaries and a bigger, better book club. It’s all part of Apple TV+, the new subscription service that’s officially coming sometime in the fall.
Their site read “Introducing Apple TV+, a new streaming service where the most creative minds in TV and film tell the kinds of stories only they can. Featuring original shows and movies across every genre, Apple TV+ is coming this fall. Exclusively on the Apple TV app.”